UNIVERSAL PICTURES

Category: Social Media. Digital Strategy.

Objectives: Promotion of movie premieres.

Claim: Fill in your auditorium with Universal Pictures (Llena tu sala de cine con Universal Pictures).

Description: The user would participate by inviting Facebook friends to “sit down” in a movie theater with him/her. Invitees would have to upload a picture of themselves in one of the chairs of the movie theater. The fastest users gathering 10 invited friends would receive the prize: free tickets for the movie premiere.

Results: Promotion of films premieres in social networks.

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marketing de contenidos

Hemos oído en innumerables ocasiones que, en Internet, ?El contenido es el rey? pero? ¿qué significa realmente y para qué nos sirve? El marketing de contenidos ocupa una gran parte de nuestro tiempo c...

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Doubledot - Interactive comunication agency