Category: Digital strategy. Social media

Objectives: Optimization the presence of Unibail Rodamco shopping centers for social networks.

Description: Unibail Rodamco is a mayor property-investment company, present in 12 countries of the European Union, with more than a hundred shopping centers, 16 of them in Spain. Unibail Rodamco entrusts Doubledot with the strategic management and Community Management for several of its shopping centers’ social networks. Part of the strategy carried out in the social media environment is based on developing Facebook applications oriented towards the increase in number of fans and percentage of interactivity, and towards the generation of traffic.

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Hemos oído en innumerables ocasiones que, en Internet, ?El contenido es el rey? pero? ¿qué significa realmente y para qué nos sirve? El marketing de contenidos ocupa una gran parte de nuestro tiempo c...

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Doubledot - Interactive comunication agency