Category: Social Media. Digital Strategy.

Objective: Brand awareness, brand image, and promotion of new product releases.

Claim: Panda, space invaders

Description: For Panda security, brand leader in the market of antivirus, we designed and developed an innovative augmented-reality application, which places the user in a scenario that is attacked by different types of viruses. The user, in order to get points and pass to next levels must eliminate every virus in a peculiar way: catching them with his own hands (using webcam detection). The application is completed by a ranking of participants and social features to: share, publish and invite friends to participate.

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2 preguntas antes de iniciarte en el marketing de contenidos

marketing de contenidos

Hemos oído en innumerables ocasiones que, en Internet, ?El contenido es el rey? pero? ¿qué significa realmente y para qué nos sirve? El marketing de contenidos ocupa una gran parte de nuestro tiempo c...

Doubledot - Interactive comunication agency

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Doubledot - Interactive comunication agency