ONO UNICEF

Category: Social Media. Digital Strategy.

Objectives: Corporate Social Responsibility.

Claim: Solidarity Chain ONO-Unicef (Cadena solidaria ONO-Unicef).

Description: Through a Facebook Application, the user would take part inviting Facebook friends to create the longest chain of friends. ONO and Unicef would donate as much food for undernourished children to feed them as the same number of days of the longest solidary chain created.

Results: Increase in fans in both brands. Increase in direct donations to Unicef. Diffusion of positive comments for both brands.

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