Category: Digital strategy. Social media.

Objectives: Promote online sales and increase number of fans.

Claim: Wanna introduce your friends to us? (¿Nos presentas a tus amigos?)

Description: Through the application, Facebook users would download coupons to be redeemed in online purchases of “La Vida es Bella” experience-packs.

In order to get these coupons, the user would have to get at least 10 of his/her Facebook friends to participate in the promotion. To do so, the participant would send invitation to his/her friends, knowing that only new participants would count within the ten necessary to get the discount.

In addition, looking for user engagement and making the app viral, the action is complemented by awarding the user that got the most new friends to participate in the promotion, with a “La Vida es Bella” gift pack.

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marketing de contenidos

Hemos oído en innumerables ocasiones que, en Internet, ?El contenido es el rey? pero? ¿qué significa realmente y para qué nos sirve? El marketing de contenidos ocupa una gran parte de nuestro tiempo c...

Doubledot - Interactive comunication agency

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