IMAGINARIUM

Category: Digital Strategy. Creativity and design. Social media

Objectives: Increase downloads of Paquito Land application

Description: Paquito Land is the Imaginarium stores’ space to find digital content for children. In order to increase the number of android app downloads, a specific social media campaign was created, with the aim on fathers/mothers with children up to 12 years old; using different designs all directed to communicate Paquito Land’s idea: kids, games, education and technology. The ongoing campaign optimization was key in achieving good results.

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Hemos oído en innumerables ocasiones que, en Internet, ?El contenido es el rey? pero? ¿qué significa realmente y para qué nos sirve? El marketing de contenidos ocupa una gran parte de nuestro tiempo c...

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Doubledot - Interactive comunication agency