GESTRINA

Category: Mobile. Creativity and design.

Objectives: Brand image.

Claim: Gestrina. Intake reminder.

Description: Gestrina is a brand of birth control pills that wanted to make it easy for its clients to remember to take their daily pill. Gestrina’s mobile application, for iPhone and Android, is based on a system of warnings: an alarm goes off at the time set for the intake of the pill. Also, through a system of geo-location the user may get information about the nearest pharmacy. The app is completed with information and important data about this drug and its use.

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